Music consumption has changed a lot over the last 20 years and that means how you promote your music and build an audience has changed too. Last year,...

What do the data regulation changes mean for artists around the world  GDPR Definition The General Data Protection Regulation (GDPR) is a regulation c...

There has been a lot of noise in the past couple of months about the Federal Communication Commission’s (FCC) repeal of Net Neutrality.  In this post ...

Update 16 January 2018: Earlier this week, Facebook confirmed it will be rolling out changes to its news feed algorithm and is going to reduce the wei...

So you’ve got a website, and you’re selling products through it, and it’s getting traffic but you just don’t seem to be making the sales you thought y...

Website user experience is very important regardless of your industry. Research has shown that 88% of users will abandon a site that does not have a g...

In the 4th quarter of any year, as the end of financial year looms, all businesses find themselves in a similar position. Tracking how they have perfo...

Anyone who knows me, knows that one of the most important things to me is to be effective. Not efficient but effective. I believe strongly in the use ...

Before you commit your hard earned dollars to any digital marketing activity, it’s important that you are able to calculate the ROI to determine wheth...

WITH over 39,000 real estate agents and companies in Australia, it’s important you’re doing all you can to stand out from the crowd and be seen when c...

One of the questions we get asked a lot is how it is possible to measure digital marketing efforts when your purchase is offline, either in your own s...

There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find th...

Read our post below on What Digital Strategy is, or just watch our 90 second explainer video at bottom!When people ask what we do (and what is digital...

Many people love to flick through property images online – they’re well shot, usually highly aspirational and give you an insight into your neig...

There has been a lot of press about the new Pokemon Go app since it came out.   There have been people caught driving whilst playing it, entire suburb...

Being part of a start-up is exciting and oftentimes that means you’re moving so quickly that you might forget certain essential things. So keep ...

We spend much of our time talking about digital strategy and how it can impact your business but don’t be fooled into thinking that it only appl...

Last year we wrote a post on ad-blocking, where we spoke about what it is and how you can take steps to protect your business model from it. Next into...

Published on Digital Ministry, this post explores how the changes that Facebook announced at its developer conference in April can help publishers, re...

SEO can be a complicated beast to the uninitiated. There are no real rules published by Google so it really is a skill-set that is entirely based on e...

If you’re publishing a website that is driven by content, as most are these days, then there are two key building blocks you should begin with b...

Now that we’ve established what a product manager does, just how does that product manager prioritise competing requests that come from all area...

It seems that ad blockers are getting more and more air time these days, with many in the digital media industry confused about just what they mean fo...

A friend of ours used to joke that the name of this company should be Vertical Slice because of the number of times we’d say it in a given day a...

One of the great things about the digital revolution is that it has broken down barriers to entry in lots of industries – one of them being publ...

In short, yes. These days the internet is accessed through a plethora of devices: desktop, laptop, tablet, mobile and even smart watch. So what do you...

A study from eMarketer notes that adverts on mobile web gets considerably more click throughs than adverts displayed via mobile apps. It’s a fai...

The fitness space in digital technology has always been full of companies who think that their invention is the next big thing that will change the ma...

Back in the day it was a novelty to hear the “AOL You’ve Got Mail” sound which was forever immortalised in the movie with Meg Ryan a...

Ever felt frustrated when you were about to leave for a big night out and had to switch off your music to get into your taxi to get there? Well, now y...