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Digital Transformation, Professional Development

Anyone who knows me, knows that one of the most important things to me is to be effective. Not efficient but effective. I believe strongly in the use of technology to streamline marketing and sales but think it’s important that tech knows its place. I even wrote a post way back when about how email is killing productivity.

That’s one of the reasons I like many of the agile principles and when I recently began exploring Stoicism, I realised that there is a lot of crossover between the two.

A quick primer – what is stoicism?
Stoicism is a school of philosophy that comes from ancient Greece. It’s primary goal was to enable its practitioners to lead a virtuous life, full of knowledge and governed by reason.  

A quick primer – what is agile planning methodology?
Now commonly shortened to just “Agile” – this is a set of principles or structures that you can use to help direct or steer a project. It started out life as a computing development methodology and is now used in all walks of life.  

Inspect & Adapt / Stoic Reflection

First off, what do I mean by effective? Basically getting the most valuable and important tasks done in the shortest amount of time, and not unnecessarily repeating tasks more than once. This leads me to the agile principle of Inspect & Adapt, or the Stoic version which would be Reflection.

There’s no way to make sure you’re using your time effectively unless you review what you’ve done in the past. Try to be objective and determine if the tasks you were doing were genuinely valuable to your business and whether you seem to be doing that same task time and time again. A great way to do this is in the swimming pool, where, unless you have your music with you, there’s nothing to hear but you, the water and your thoughts. A perfect opportunity for some quiet time.  

Automate / Dichotomy of Control

One of my favourite stoic principles is that of the dichotomy of control, recognising that there are a limited number of things you have complete control over and there is little point in getting upset or worried over things outside of your control. So, when you determine the tasks you are doing which are repeatable, work out the end to end process first, and document it before you outsource it. This will limit your exposure to future frustration because the person doing work for you will know exactly what you expect and therefore will have a greater chance of delivering.  

Team Spirit / On Seeking Fame


Agile is definitely not about the individual and neither is Stoicism. The former spends a lot of time talking about the collective value of the team to one another and the latter discourages practitioners from seeking to be well known as this ultimately leads to too much concern with what others think of us.

It’s a little like the 3 muskateers – All For One and One For All! Work with your colleagues first towards a common outcome rather than thinking of yourself.  


If you’re interested in learning more about Stoicism but want a gentle introduction, I’d thoroughly recommend William B. Irvine – The Guide To The Good Life. It’s an easy read and is full of lots of practical advice and examples. Or, if you want more practical advice on agile methodology, try out Roman Pichler – Agile Product Management With Scrum – it’s the first book on agile I ever read and was very helpful.

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Agile, Product Management, Professional Development
Being part of a start-up is exciting and oftentimes that means you’re moving so quickly that you might forget certain essential things. So keep yourself in check with this check-list.  

1. Start with your Addressable Market
Even if you have the greatest idea in the world, if no one wants to purchase or engage with it then it’s a non-starter. Work out your addressable market and don’t be overly optimistic. It’s better to drill your addressable market down as small as you can to make sure your business case still stands up with less people using the product.  

2. Take a holistic view
Before you begin looking at the business case, write down all the things that your product will need. Look at it laterally and investigate whether there are regulatory or legislation requirements. Establish whether you have any expertise in the areas concerned and if you don’t, build a team around you who can help figure it all out.  

3. Review competitor products
What other companies are out there who have built similar products? How do they perform, what are the strengths and weaknesses of those products and what is the gap that your product will fill? If they have 2 million purchases per month how long did it take them to achieve that goal and how much marketing investment was required?  

4. Build a business case with a long term view
Many small businesses fail within the first few years, up to 60% according to Huffington Post, so don’t just look at the numbers in the short term, look at your long term numbers. Extrapolate a business case that goes out to the 5 year mark. Yes it gets difficult when you’re launching and have no historical trends to rely on, but you can revisit and revise it as time goes on. The business case will serve as a guidance point on where you expected to be versus where you are. If you focus on the short-term, you might find you lose out on a viable long-term business that takes some time to get off the ground.  

5. Test the market
Now that you’ve established you believe there’s enough people in market who want your product, that there’s a gap in competitor products which you fill, and that there’s a long-term commercially viable business, it’s time to test your assumptions. Build your minimum viable product (MVP) to establish if there is enough interest in market before you start building the real thing. Remember your MVP doesn’t have to be functioning – it could be a video that explains the product and gets interested people to sign up; or it could be a site that isn’t actually hooked up in the back end. Its core function is to determine if you should proceed to build your product, it doesn’t have to actually be your product.
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Agile, Product Management, Professional Development
Now that we’ve established what a product manager does, just how does that product manager prioritise competing requests that come from all areas of the business? In our mind there’s only one way to do this: Business Value.  

It’s important to note that business value doesn’t just refer to actual dollars brought in but to the long term value of the product and its users – all of which can easily be traced back to dollars, but it’s not just about sales!

There’s a common misconception that perhaps the way to make sure you get your requirement easily seen to is to be the best salesperson for that requirement. We reject that statement – strongly. It’s not about razzle dazzle, it’s about how valuable that feature is to the overall business.  

How do you assess business value?  
It’s not an exact science and it’s not expected to be, but it’s the best tool you have to gauge priorities in development. Take into consideration all angles:
– How does it tie back to the overall business and product vision?
– Is it a USP and something that will set you apart in market?
– What is the associated effort from the team to put it in place?
– Is it attached to a commercial campaign or will it drive user acquisition – how much of each is it worth?
– Are there other reasons you might consider doing it (to get an internal department on side for example)?  

Once you have all the answers to these questions it’s time to do some maths in your head. Add up all the pieces and then weight them relative to all the other requirements in your backlog. The ones that come out on top (have the biggest “bang for buck” so to speak) are the ones you do first.  

Now you continue to iterate on these calculations, always re-estimating and re-evaluating your bang for buck to make sure that your team is working on the items with the highest business value at any one time. By working in this way it may not always be obvious why you have chosen specific features (they may be hard to develop) or why you have said no to some features (when they are easy to develop but don’t tie back to the business vision) but you’ll always be working on the right thing.  

If you’re after a bit more insight into the overall agile product owner process, watch this video on YouTube.

Image Credit: Photo by bonneval sebastien on Unsplash
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Professional Development
One of the great things about the digital revolution is that it has broken down barriers to entry in lots of industries – one of them being publishing. Did you ever dream of being an author when you were young? Now you can…

Publishing on Kindle and iBooks is pretty easy. We’ve written (and published) 2 kids books using the Kindle Publishing and Sigil open source tools.

If you’ve got kids and want to check the books out, you can find them here.
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Professional Development
A few years ago we undertook a short course given by Rogen Si, called Breakthrough to Excellence. It went over the course of about 6 months, as the occasional one day seminar and was intended to leave its participants challenging their beliefs, reframing their perspectives and using winning behaviours to better their performance – in work and in life.

Initially some of the participants, notably those from a technical or science background who like absolutes, were skeptical about how well these techniques would work, but 6 months in and everyone had bought into it. Developed in the 1970s by Richard Badler and John Grinder, NLP has been used in everything from phobias, depression and learning disorders. Some hypnotherapists have also begun using it – even Paul McKenna.

There’s a key to how it works in the name: – Neuro: “to do with the brain and how it works” – Linguistic: “use of language” – Programming: “Use language and behaviours to effectively re-wire your brain” Though NLP is looked upon by some as a pseudoscience, there are still some elements you should definitely use in your day to day professional life.

1. Adapting your message to your audience
By modifying how you articulate a particular message to the individual you are talking to, you’re not changing the message, just giving it to them in the form and style that the person appreciates. For instance, when dealing with most (not all) senior level execs, they’re likely to be a Direct style personality. This means they want the key facts: a summary of the issue, the solution you have produced, and the impact of various options.

By contrast, when dealing with an analytical person, they will want all the details: how did the issue occur, what are all the details of the issue, what are all the details of the solution and how does it impact everyone involved? They are less likely to want a single solution suggested, and more likely to want to make the decision themselves.

2. Reframing your perspective
You know when you lose a contract and have the initial disappointment set in? Don’t focus on that feeling. Focus on the constructive criticism and feedback that came from the client. What can you learn from it? It’s a failure and that means you have lots of things you can take from it and learn from it. Who ever learned anything from a success?

3. Emulate Success to be successful
When you’re not feeling very confident, look to those whom you admire, and who have done things professionally that you respect. Imagine what it’d be like to be in their shoes, how did they get where they are and how can you use the lessons they’ve learned to make your journey more successful?

4. Concentrate on the throw, not the catch
Concentrate on the throw and the catch will take care of itself. Or put another way, work through what you’re doing and make that the best you can give and the end result will take care of itself. Have you done any NLP or read any useful NLP related books? What were the best things you took from it?
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